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The New Year celebration has begun with a bang, Tata Motors has announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, (codenamed as the Gravitas) in January 2021.

Words by Team Just Urbane

In this new beginning, Tata Safari brings the glamourised segment of SUV lifestyle back to India. The new avatar of Safari keeps its legacy of prestige and performance by combining Tata Motors’ award winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide.

In a statement,Shailesh Chandra, President, Passenger Vehicles Business unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.” 

The new age safari has brought new features to give comfort not just to the daily commute but also to the exciting family getaway by its powerful stance, unmatched performance, effortless drivability, luxurious comfort, spacious interiors and it’s new technology. Also the development of design, unparalleled versatility, plush and comfortable interiors assures the lifestyle change for the customers.