https://www.justurbane.com/sites/default/files/inline-images/Subscription%20New_0.jpg

http://www.justurbane.com/sites/default/files/2020-09/jul20_minimal_photography_2.jpg

The world of photography keeps evolving with the newest trends. But just how good are these trends for the authenticity of what we want to portray?

Words Ankit Jain

As the world progresses into a virtual realm, it is quite common to see a few trends rise and some fade into the background. The screens on which we consume content only get smaller by the day and creators find their way around it. One such ingenious tactic used by artists, photographers, and videographers all over the world is called ‘Minimalism’.

It gives way for creators to convey ideas and thoughts in an effectively simple manner. But is it doing any aesthetic justice? There might be a split of opinions when it comes to this style but there’s no denying its popularity on social media platforms that thrive on aesthetics like Instagram; also in magazine spreads and even in commercials. Here is why we believe this coin has two sides.

http://www.justurbane.com/sites/default/files/2020-09/jul20_minimal_photography.jpeg

Minimalism has become an interesting format to convey concepts. The first question a person asks when they see a picture is, ‘what is it trying to tell me?’ Is it conveying a message of love, despair, happiness? Or is it simply showing the beauty of the subject in question? What minimalism does here is worth noting as it brings a subtle spotlight on the main theme of your video or photo. The viewer isn’t distracted by a broad colour palette or an abundant number of elements. They simply see what you aim to showcase.

http://www.justurbane.com/sites/default/files/2020-09/jul20_minimal_photography_3.jpg

We have a very specific way of functioning in today’s world. We use hashtags, follow the people we love and aspire to be in some ways, who are often followed by a million others and wear clothes as shown in fashion pages. We do this for one small reason. Trends. As we said before there is no denying the popularity of this style. People work minimalism into their Instagram grids and movies and so many other forums. It is simply because it sells, and it speaks to a larger audience. We often see advertisers and brands work this into their projects because it will attract consumers. Minimalism thus becomes a great way to be noticed and loved. 

However, there is another side to this beautiful story. Take for example the greatest paintings in the history of art. You might question the relevance of these in today’s day and age but most of the inspiration that we draw in terms of aesthetic, framing, and lighting comes from artists like Rembrandt and Diego Velazquez. These pieces are remembered and sought-after centuries later for their complexity and giving their spectators experience of reading between the lines. 

http://www.justurbane.com/sites/default/files/2020-09/jul20_minimal_photography_1.jpg

‘The eye of the beholder’. Interpretation of art is what makes it so compelling. There is only so much you can speak through a minimalist project. People might convey love through it but not its complexity. Photographers may show sadness through negative spacing but might not be able to tell the story behind it. So, it might look great on your Instagram feed but at the end of the day how much are you truly expressing to your followers? This, however, allows the viewer to formulate an entire story around one specific object/ focal point.

MINIMALISM IS A TREND BUT THAT IS ALSO ITS SHORTCOMING. 
TRENDS RISE TO FAME BUT QUICKLY FADE AWAY TOO

http://www.justurbane.com/sites/default/files/2020-09/jul20_minimal_photography_4.jpg

Lastly, we mentioned how minimalism is a trend and while that is good, it is also its shortcoming. Trends rise to fame but quickly fade away too. Today what photographers and videographers need to ask themselves is ‘how long before people want something new?’ As consumers living in a fast-changing world, we expect something new almost every day. So, in the 7th month of following something or someone if you once again see a potted plant with a plain white background you might just think ‘Sure… but what’s new?’
The art of photography and videography goes beyond an aesthetic. It is about understanding the minds of the people who see you. We might debate whether minimalism is a blessing or a boon, but at the end of the day, it comes down to one thing. Do people get joy and the experience you wished to portray?