The iconic merger of these brands is driving the fans crazy and the collection looks extremely smoking
Words Amisha Shirgave
The two very popular brands, Levi’s and Royal Enfield join hands together for a Capsule collection. The collection combines style, form and function. This collaboration is definitely going to attract both bike riders and denim fans.
Both Royal Enfield and Levi’s symbolise values of originality, independence, self-expression, and authenticity and also have a rich history. After having a glance at this amazing collection, fans of both the brands are absolutely going to love it. This exclusive collection includes jeans & jackets made from cordura denim with high abrasion resistance that is built to last. They are purposefully designed with features like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, high visibility reflective tape and more.
Also, the new collection targets on offering Bike riding inspired merchandise to customers of both the brands. There is a wide range of graphic t-shirts available in the collection, with designs created by a multi-disciplinary artist, Toria Jaymes, who works under the guise of “Stay Outside”. Toria has a strong, authentic design language, and is a rider herself. She has previously collaborated with Royal Enfield and is often seen in Levi’s as she is a big fan of the brand herself.
“Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi’s and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special.” said Sanjeev Mohanty, MD - South Asia & MENA, Levi Strauss & Co.
Commenting on the collaboration with Levi’s, Puneet Sood, Head – Apparel Business at Royal Enfield said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles. We’re delighted to be collaborating with a fellow iconic brand, Levi’s. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit. Incorporating the strong identities and values of both the brands, Royal Enfield with its understanding of the motorcycling ethos and Levi’s with its expertise in denim and apparel; this collection is a perfect blend of comfort, style and safety. Also, it is a celebration of all the countless memories, endless journeys and adventurous times that the two brands have been a part of for the riders both on and off the saddle.”
As far as the availability is concerned, the Levi’s–Royal Enfield collection will be sold across select stores across India. You can also visit Levi’s India’s official website to purchase apparel. Prices for the range start at ₹1,499 and go up to ₹7,999. This curated capsule collection will surely give riders a fashioned look and a thrilling experience too.